9.1. We keep personal data only for as long as reasonably necessary for the purpose for which it was collected or otherwise processed, and for any additional period required by law.
9.2. Retention periods vary according to the data, processing purpose, legal obligations, security requirements and legitimate interests.
9.3. If a User requests deletion of their account, the account becomes inactive immediately and, where applicable, is no longer publicly visible. It enters a deletion-pending state and is removed from active Portal systems within 30 days unless restored before that period ends.
9.4. Where account access is restricted for Terms of Use, security or other justified reasons, the account may first be suspended. If it is not restored within 30 days, it may be blocked and, after a further 30 days, moved to deletion pending. Once in deletion pending, it may remain recoverable for a further 30 days before final removal.
9.5. During suspension, blocking or deletion pending, access to Portal functions is restricted and public Content linked to the account is hidden. If the account is restored, access and visibility are restored according to the account and Content status at that time.
9.6. Our usual retention periods are:
| Data category | Typical retention period |
|---|
| User account | While the account is active or while suspension, blocking or deletion-pending processes are ongoing |
| Account after User-initiated deletion | Up to 30 days |
| Account suspended or blocked by the Controller | According to the account-status process, until final deletion |
| Login, security and activity history | Up to 24 months |
| Payment, invoice and accounting records | For the period required by applicable UK tax and accounting law, and normally at least 5 years after the relevant Self Assessment filing deadline where the records form part of sole-trader business records |
| Credits, Premium, Boost and Fan Gift transaction history | Up to 24 months, except where information forms part of accounting or legal records that must be retained longer |
| Messages and enquiry data | For as long as needed for the relevant conversation or enquiry, until removed by an authorised User or until the associated account is deleted, subject to backup retention and legal requirements |
| Backups | Up to 90 days |
9.7. If a Registered Visitor deletes their account, conversation data may remain visible in a Photographer's conversation history where the conversation is not otherwise deleted. If a Photographer deletes their account, conversations and messages associated with that Photographer account are removed when the account is finally deleted.
9.8. When a retention period expires or the purpose for processing ends, personal data is deleted or anonymised unless a longer period is required by law or necessary to establish, exercise or defend legal claims.
9.9. Personal data in backups is used only for business continuity, restoration and security. Backup data is not used for ordinary Portal operations and is deleted as the relevant backup expires.
9.10. Where different retention periods apply to the same data for different purposes, we may keep the data for the longest lawful period that applies, but we stop using it for purposes whose retention period has ended.